Press Releases - Awards

 

AJR & Partners Wins Two Marketing Communications Awards  -- MARCOM Platinum Award for Corporate Marketing, PR and Branding Campaign And Gold For Viral Marketing Campaign
 
 
Miami, November 10, 2008 -- AJR & Partners a full-service Public Relations and Marketing Agency announces that it is has won two international marketing communications awards.  AJR & Partners won a Platinum award for developing Corporate Marketing, PR and Branding Campaign and a Gold for Viral Marketing. 
 
AJR & Partners won both awards on behalf of client Sleek Audio, which manufactures and develops the SA6, the world’s first acoustically customizable earphone for portable music players.  Sleek Audio’s SA6 combines loudspeaker technology with hearing aid science that creates a unique audio experience for audiophiles, musicians and music lovers.
 
MARCOM Platinum Award: Marketing Campaigns
 
AJR & Partners created an integrated marketing communications campaign for Sleek Audio called  “Find Your Audio Fingerprint” which highlighted the customizable features of the SA6 and included the following elements:
 
  • PR and Web 2.0 marketing campaign with a pre-launch viral marketing site (http://www.youraudiofingerprint.com/)  and a microsite for news and reviews (http://www.sleek-audioreviews.com/)
  • Launched SA6 at 2008 CES, focusing on media reviews with audiophile press and blogs
  • Conducted ongoing successful technology and audiophile media outreach program, securing reviews in more than 20 nationalinfluencer media
 
MARCOM Gold Award: Viral Marketing
 
AJR & Partners created a Viral Marketing Campaign for Sleek Audio, which focused on the uniqueness of each person’s hearing. The campaign included blogs, MySpace pages and a micro site for viral marketing site http://www.youraudiofingerprint.com/.
 
“We believe that these awards result from our dedication to meeting our clients’ business and marketing objectives through our integrated marketing strategies that focus on delivering  Ideas, Communications and Results. This is a dedication we take to heart everyday for all our clients, and to whom we thank for their continued support,” said Alec Rosen, managing partner, AJR & Partners.
 
AJR & Partners also received an Honorable Mention for pro bono work with Temple Israel of Greater Miami for developing an 85th anniversary slideshow of the Temple’s history.
 
The 2008  MarCom Awards recognizes outstanding creative achievement by marketing and communications professionals. There were over 5,000 entries from throughout the United States and several foreign countries in the 2008 competition. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
 
 
AJR & Partners is a full-service Public Relations and Marketing Agency located in Miami, Florida. AJR focuses on delivering Ideas > Communications > Results through a fully integrated marketing communications approach.
 
ThinkGreenPR.com is the green PR arm of AJR & Partners.  ThinkGreenPR is a new type of Public Relations Agency, specifically designed to support a new era of “green business” conducted by environmentally forward thinking companies.
 
Contact
 

Alec J. Rosen

alecjr@ajrpartners.com