NGC

 

Objective:
  • Position NGC as a leading supplier of supply chain management software to the international apparel market
Strategies
  • Public relations outreach focusing on case studies, product demos and tradeshows targeting key media and industry analysts 
Results
  • Secured major trade / tech media coverage
  • Conducted analyst reviews complete with online demos with Gartner, Forrester, Aberdeen and AMR among others
  • Increased major analyst following from Zero firms to Four
  • Conducted trade media demos at major tradeshows in New York, Miami and China resulting in major media coverage in technology and apparel media