Host Depot
Objective
- To differentiate a 10-year old internet hosting firm from the rest of the competition through its service and technology offerings and not price
Strategies
- Developed a media relations campaign targeting VARs and ISPs through technology and trade publications. Also target mid-sized enterprises for direct hosting
Results
- Major increase in media coverage for Host Depot in all key trade publications. Topics focused on service, security and eCommerce functionality, winning new major accounts in targeted sectors
Named a top-100 South Florida Small Business by South Florida Business Leader magazine
2008 MARCOM Platinum Award for PR, Marketing and Branding Campaign
2009 Hermes Creative Platinum Award for Viral Internet Marketing via Twitter
