Uptime Software

 

Objectives
  • A Toronto-based developer of Virtualization Software needed to expand its product offerings in the US market and launch up.time 5 version of its software
 
Strategies
  • Developed product launch strategies focusing on product reviews with key influencer media and technology analysts, riding the wave of virtualization software and cloud computing
Results
  • Conducted product reviews and briefings with major tech analyst firms and tech media focusing on server virtualization