Healis

 

Challenges
  • South Dade Rehab and The Children’s Clinic needed to re-brand and reposition the company for future growth in new lines of business
  • Create a new brand image and positioning for a successful company without alienating exciting customers and referring physicians.
  • Develop marketing strategies for new company as well newly branded divisions
Strategies
  • Re-launch the company as a major healthcare provider under a new brand with brand extensions.
Results
  • Developed new name and brand identity for the main company, created brand extensions supported by marketing programs to better communicate its value proposition.
  • This strategy aligned the branding, positioning and messaging thus allowing the company to grow both geographically and into new lines of business, all under the Healis brand.
  • PR results include local business and community news, including print, broadcast and online 
  • Direct marketing and advertising campaign resulted in new patient referrals as well as direct calls from patients seeking care.