DuPont

 

Challenges
  • Create brand awareness for DuPont's impact- resistant, hurricane windows for both homes and commercial buildings as a code-approved substitute for aluminum shutters or plywood. 
Strategies  
  • Created PR events to launch new code-approved impact-resistant product -- SentryGlas Plus ®
  • Conducted media briefings with influential editors across the state to introduce product
  • Hosted industry events with speeches by DuPont, FEMA, Florida Department of Community Affairs, insurance industry executives and County Emergency Managers
  • Developed 5-minute video highlighting the effectiveness SentryGlas against windstorms and a 2x4 shot from an air cannon that was shown during the luncheon
Results  
  • Generated positive media coverage throughout Florida and hurricane-prone areas of the southeast
  • 25 key industry influencers attended luncheon including VIPs from FEMA, DCA, Dade and Broward County Emergency Management Division and the Florida Department of Community Affairs
  • DuPont and SentryGlas Plus ® was profiled in the DCA's Breaking the Cycle newsletter, which is distributed to 30,000 industry and government influencers and decision makers