Belzona

 

Challenges
  • Belzona did not have control of their brand as the company outsourced marketing communications to their independent distributors, resulting in 50 different marketing plans, messages and branding
Strategies
  • AJR created a strategic branding position based on research, competitive analysis and internal company analysis
Results 
  • Belzona: One Solution
  • With this new branding platform, Belzona was able to take control of the brand, foster more cross selling opportunities and to launch products at major tradeshows