Strategic Planning for PR

AJR’s strategic development process is based on delivering ideas, communications and results.  As such, we have developed detailed strategic methodologies for marketing communications.  This process works for everything from start-ups to Fortune 100 companies.

Ideas

AJR & Partners uses proprietary methods to analyze the client’s objectives, current marketing, target audience needs and perceptions as well as overall brand positioning.

Communications

• Develop a strategic roadmap for PR, marketing and advertising and interactive online support of the plan. The PR marketing roadmap is presented in a detailed spreadsheet including:
  • Objectives
  • Strategies
  • Tactics
  • Messages / Audience Segmentation
  • Metrics to Track Results

Results

We focus on our client’s business objectives and work towards those results by developing with you a definition of success and measure it based on metrics.